We created a new logo for the Centre for Nursing and Midwifery Research (CNMR) based at a major London teaching hospital, to help highlight the important work of the Centre in supporting staff research. When the Centre’s work expanded to include allied health professionals (such as physiotherapists) we evolved the brand the encompass the extended remit, and the CNMAR logo was born. The new identity is helping the Centre promote research work among staff, which is important for staff recruitment and retention, as well as raising the profile of the Trust as it works towards Research Hospital status.
